In February 2015, Cyclehoop teamed up with the British Heart Foundation and Hackney-based artist Graham McLoughlin to place 14 #HeartsofLondon cycle stands across central London. This installation was not only to promote cycling in the city and provide safe and secure cycle parking – it raised awareness for the important work of the British Heart Foundation.
Each heart-shaped hoop was accompanied by a sticker which read; “Share the love by making a donation to the British Heart Foundation – all you need to do is text LNDN86 £5 to 70070”.
“These installations will not only help to raise awareness of the BHF, but will also help us to raise money for lifesaving research which is helping to change the lives of those affected by heart disease every day. I would like to encourage everyone to show their support for Graham's efforts by entering the competition and by texting LNDN86 to 70070 to donate.”Louise Parkes, Director of Fundraising at the BHF
“As well as celebrating the journeys and relationships we make across London, the eye-catching red installations are designed to generate support for the British Heart Foundation.”Graham McLoughlin, Artist