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    BETTER BANKSIDE BID

    • SECTOR: CHARITY
    • CLIENT: BETTER BANKSIDE
    • YEAR: 2020
    • LOCATION: LONDON, UK

    Better Bankside is a Business Improvement District located in Southwark, London. They invest in the area on behalf of local businesses to help make Bankside a thriving place to work, live and visit. Like many districts, Bankside experienced a significant rise in people arriving to work by bicycle.

    Cyclists are known to increase the vibrancy of a place, yet the risk of bicycle theft around the UK had risen to an all-time high. Having long advocated the benefits of cycling, Better Bankside saw an increased need to provide further safe and accessible parking for their business members. Their solution? Transform a vacant railway arch into a secure cycle parking space, with CCTV, smart phone access and eye-catching ‘Better Bankside pink’ cycle racks.

    Cyclehoop provided the six custom powder coated toast racks, creating 60 new spaces for people to park their cycles in Bankside. The custom colour stands out against the character of the brick to create an attractive and recognisable space. And the facility immediately proved popular, within two weeks of the launch more than 80 users signed up for access.

    More Banksiders are choosing to cycle than ever before. The new secure cycle park was immediately popular: within two weeks of the launch more than 20 businesses and 80 users signed up for access. Cyclehoop were helpful and friendly throughout, offering advice when needed. The new secure facility is one of several initiatives offered by Better Bankside to encourage local employees to adopt cycling as an active form of transport. – Nicole Gordon, CEO of Better Bankside

    Cyclehoop are delighted to have helped Banksiders reduce the risk of cycle theft and keep their bikes safe and dry. The park is located on Ewer Street and available to local employees in the Bankside area. If you work in Bankside, you can find more information here.

    To speak to our friendly team about kick starting a similar project, simply contact us here.